Home — Articles — Culture

Culture — Jonas Whitfield — July 2026 · 5 min read

In praise of the desk toy: why play belongs in serious work

A small plastic hero guards our studio. Productivity is up. Coincidence? We think not.

Every serious studio has something unserious on a shelf — and the more serious the studio, the sillier the object.

There is a reason. Play is the brain's rehearsal room: fiddling with an object keeps hands busy while the mind works loose problems in the background. Researchers call it constructive fidgeting; designers call it Tuesday. The ideas that arrive mid-doodle are rarely accidents.

Desk toys also do social work. A visitor who laughs at your shelf relaxes faster than one who reads your awards. Clients negotiate differently with people who clearly enjoy their own company. Play signals confidence: we are good enough at this to not perform solemnity about it.

Solemnity is not the same as seriousness. The first performs; the second ships.

The rule is proportion, not prohibition. One shelf, one drawer, one rotating gallery of small absurdities. Keep the work surfaces clear and the play corner gloriously unserious — novelty matters, so swap the cast every season and let the team vote on inductees.

Nature knew this first: the young of every clever species spend their energy in mock hunts and practice fights. Your figurine collection is the same instinct in miniature. Keep something silly within arm's reach, and let the serious work benefit from the company it keeps.

Portrait of Jonas Whitfield

Jonas Whitfield

Culture editor covering studios, spaces and the small rituals that shape creative life.

More by Jonas

Let's keep in touch