Ruth has spent fifteen years helping small studios charge properly and mean it.
After running her own practice through every kind of market, she now advises founders on the business half of independence: positioning that repels bad fits, budgets that hold, and brands that quietly do the selling. Her essays say out loud what studios usually only whisper.
She leads the Gazette's pricing workshops and reviews every finance piece before it ships.
Beat
Business & Finance — strategy, budgets, brand
On the Gazette
2 stories · Writing since 2019
Elsewhere
Advisor to independent practices across the harbor.
Stories by Ruth
How to master project budgets in six steps with an expert