Sofia has sat on both sides of the portfolio review — nervous presenter and decisive client.
As a freelance art director she has hired studios, been hired by them, and kept notes on what separates the shortlisted from the scrolled-past. Her Gazette pieces turn those notes into practical guidance for showing work that wins work.
She guest-edits the design desk each season and runs portfolio clinics for the Gazette's readers.
Beat
Design — portfolios, clients, presentation
On the Gazette
1 story · Writing since 2023
Elsewhere
Art direction for editorial and cultural clients.
Stories by Sofia
